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Sheikh Mohammed bin Rashid: Dubai the leading hub for premium content production with state-of-the-art studios of international standards

Sheikh Mohammed bin Rashid: Dubai the leading hub for premium content production with state-of-the-art studios of international standards

Date: July 15th, 2013   Origin: Dubai   Type: External

Under the patronage and in the presence of His Highness Sheikh Mohammed bin Rashid Al Maktoum Vice President of the United Arab Emirates, Prime Minister and Ruler of Dubai MBC Group inaugurates "O3 Drama Production Studios" for premium content production in the heart of Dubai Studio City.

Under the patronage and in the presence of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President of the United Arab Emirates, Prime Minister, and Ruler of Dubai, "MBC Group" officially inaugurated "O3 Drama Production Studios", one of the newest production studios, delivering premium content of international standards along with the most comprehensive state-of-the art technology in the Middle East and North Africa region, in the presence of HH Sheikh Maktoum Bin Mohammed bin Rashid Al Maktoum Deputy Ruler of Dubai, H.E. Mr. Mohammed Abdulla Al Gergawi Chairman of Dubai Holding and "MBC Group" Chairman Waleed Bin Ibrahim Al Ibrahim. In this context, Sheikh Mohammed bin Rashid Al Maktoum stressed that: "Dubai reinforces its position as the leading hub for premium content production, in Drama and TV programming, of different genres, with state-of-the-art studios of international standards".

During the inauguration ceremony, His Highness Sheikh Mohammed bin Rashid Al Maktoum toured the studios, which were developed by " Dubai Studio City ", and was briefed on the latest technology the studios have to offer, namely the "Visual Backlot", among other audio-visual enhancers, that provide a unique and enriching creative experience, with the latest in advanced digital camera technologies, LED lighting, motion tracking, real-time compositing, 2-D and 3-D imaging and virtual sets.

His Highness later viewed a short promo clip that summarized "MBC Group's" latest productions in Dramas and Entertainment that captured the hearts and minds of hundreds of millions, in the MENA region and beyond.

Moreover, and on a giant screen, His Highness later viewed a short film, especially prepared for the occasion that embodied a future panoramic view using 3-D, inspired by the character, cultural and humanitarian components of the city of Dubai, and that projected the larger-than-life future outlook of the city, encapsulated in enhanced sound, light and visual effects.

As for the studio tour, His Highness experienced one of the leading technologies, known as "Visual Backlot", spearheaded by "Stargate" worldwide - the pioneers in virtual production and visual effects - represented by the new venture in Dubai - "Stargate Middle East" in partnership with "MBC Group". His Highness stood in front of a "Green Screen", which succeeded to propel him directly from today's dreamy Dubai, to another world of dreams, through visual simulation, and ended up leading him, through a virtual journey, to the cities of New York, Paris and Hong Kong, among others... as if His Highness were really in those locations, apparent by the brilliant effects and utmost details showcased on screen.

Last but not least, His Highness viewed a scene from a Drama series currently being produced by "O3 Productions" in Dubai, which takes place in a lavish castle that was totally constructed and enhanced digitally for the same purpose... while actors were performing in the "Visual Backlot" hi-tech area - thus looking real and "on-location".

The launch of "O3 Drama Production Studios", that is part of "MBC Group", enhances Dubai's position on the global map for premium content creation, culminating into the production of the most prominent global formats in their local versions, in addition to local productions of international standards. Furthermore, this step contributes to the development of the media infrastructure in the MENA region and will be responsible for boosting the human capital specialized in this field, and thus further developing the content production industry in the region. This will reinforce Dubai's position on the global "Media, Entertainment and Content" map for it to be compared with the likes of "Hollywood" and "Bollywood", namely in the creativity field, force field, will, determination and high positive energy.

It is worth noting that the launch of "O3 Drama Production Studios" is the result of a strategic partnership signed, in 2012, between "Dubai Studio City" and "MBC Group", with the objective to equip the MENA region with state-of-the-art studios of international standards, and by the same, provide unique and life-enriching premium content.

Today, "Dubai Studio City" offers the ideal platform and business environment to support the growth of broadcast, movie, television and music production companies in the Middle East. "O3 Drama Production Studios" is one of three sound stages being launched by “Dubai Studio City” in 2013, and will support the development of content generation in all of its forms in the region in efforts to compete with the quality of content produced internationally. 

 

Source: http://www.zawya.com/story/ZAWYA20130716065808/