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Boutros Boutros

 

boutrosBoutros Boutros

Divisional Senior Vice President, Corporate Communications
Emirates Airline & Group

Boutros Boutros is the Divisional Senior Vice President of Corporate Communications for Emirates Airline & Group. In this role, he is responsible for all marketing and communications activities across the globe for the 50-plus businesses under the Emirates Group umbrella. During 21 years with Emirates, Boutros has played a key role in building the company's global brand presence through strategic sponsorships and integrated marketing communications programs.
Boutros oversees a team of nearly 200 professionals, across advertising, sponsorship, events, promotions, merchandising, public relations, internal communications, Internet communications, and passenger communications and visual services. In addition, he oversees more than 150 global agencies, representing the full marketing spectrum, in delivering creative, integrated marketing communications campaigns and solutions. Boutros joined Emirates in 1991 as Media Relations Manager for the Middle East. He then took on roles of increasing responsibility, including Senior Vice President – Media Relations, Sponsorships & Events, from which he was promoted to his current role in 2009.